Know your target market

Do you know which market to target with our four casino brands? You have probably noticed that River Belle is US-focused compared to Gaming Club that has a Pound offer on the homepage. Where does Lucky Nugget and JackpotCity fit in? I'm here to make it a little easier for you.

First, a very important update:
With the make-over of JackpotCity.com Online Casino, the decision has been made that this casino will mainly focus on European players. You will see that with the look and feel of the new website and software.

Therefore, as of mid-January 2008, JackpotCity Online Casino will no longer accept US players at the casino. Existing players will however still be able to play as normal. Please also note that this ONLY applies to JackpotCity and not the other 3 casinos.

So, with that in mind - here's how to target a specific market with a specific brand.

Please note: All casinos, with the exception of JackpotCity.com, will still accept players from all over as per the terms and conditions. Below is merely a guideline.

River Belle Online Casino: Market focus - USA
Combine the charm and hospitality of the South with a renowned reputation, professional service, and complete security and blend this with a fantastic selection of over 140 online casino games and you get River Belle Online Casino.
Established in 1997, River Belle will give you the five-star service experience and quality entertainment you deserve. Take advantage of River Belle's welcoming sign-up bonus and step aboard today!

Lucky Nugget Online Casino: Market focus - Candada/USA
If you want to play at a friendly, fun casino, we strongly recommend Lucky Nugget Online Casino. You'll be sure to Strike Gold when you choose to play on the award-winning Microgaming software - with your choice of over 110 games! Sign up today and you could win tomorrow!

The Gaming Club Online Casino: Market focus - UK
Since first started taking bets in 1995, The Gaming Club Online Casino has proven its worth in the online gambling arena. It is consistently providing players with exciting promotions, fast payouts, quality games and discreet privacy and security. What's more, a competitive new player sign-up bonus ensures you can become one of More Winners, More Often at The Gaming Club today!

JackpotCity.com Online Casino: Market focus - Europe
Get ready to experience More Jackpots More Often with JackpotCity.com Online Casino! Thanks to award-winning software, a dazzling games line-up and the seal of approval from the Interactive Gaming Council (IGC), JackpotCity.com couldn't be more safe or a more fun way to hit the Jackpot!

Go forth and acquire...and have an absolutely awesome weekend!

On the move with ReferBack - The best of 2007

In this, the last edition of "On the Move" for 2007, we take a glance at the year that's been and look at which games were most popular.

Please note that new games were added on a monthly basis and therefore games, such as The Osbournes, will not feature in the Top 10 for 2007, even though it was very popular in the last few months.

These were the Top 10 slot games enjoyed by new players in 2007:

- Thunderstruck
- Belle Rock Video Slot
- Ladies Nite
- Mega Moolah Progressive
- Tomb Raider
- Avalon
- Spring Break
- Moonshine
- Loaded
- Hitman

Here's a breakdown of the most popular slot games for certain countries:

Australia
- Mega Moolah Progressive
- Belle Rock Video Slot
- Hitman

Canada
- Belle Rock Video Slot
- Avalon
- Mega Moolah Progressive

Denmark
- CashVille
- Belle Rock Video Slot
- Thunderstruck

France
- Thunderstruck
- Belle Rock Video Slot
- Tomb Raider

Germany
- Thunderstruck
- Belle Rock Video Slot
- Ladies Nite

Italy
- Belle Rock Video Slot
- Mega Moolah Progressive
- Thunderstruck

Norway
- Tomb Raider
- Mega Moolah Progressive
- Fruit Fiesta Progressive

Spain
- Bush Telegraph
- Who wants to be a Stallionaire
- Bars and Stripes

Sweden
- Ladies Nite
- Hitman
- Mega Moolah Progressive

United Kingdom
- Ladies Nite
- Thunderstruck
- Belle Rock Video Slot

USA
- Belle Rock Video Slot
- Thunderstruck
- Ladies Nite

Please note this is an overall view. To get more information
on the games your players like, please contact your
affiliate manager directly.

Thunderstruck
You will be blown away by this 5 Reel Video Slot. This game will boldly transport you to the Age of Mythology, where the Norse god of Thunder rules over his kingdom with an electric gaze and a steel fist. Scatter Rams will win the player 15 Free Spins where all wins inside of this bonus are Tripled - lightning striking not once but thrice in this instance.

Thunderstruck has all the makings of a big money spinner with great graphics, electrifying sounds and good solid statistics and percentages.
Get ready to rumble!!

This update is also be available on the
ReferBack blog at http://referback.blogspot.com.

"On the Move" will be back early 2008 with even more news, game releases and exciting information for your players.

Have a great festive season!

Cobus

Extreme Makeover - The Jackpot City Edition

I am very excited today and I'll tell you why. Look at the banner on your left! Now look at the banners below! That's right - not only does Jackpot City have a new offer, but it also has a brand new look...it's Extreme Makeover - The Jackpot City Edition!!


- New offer - 500 FREE
- New languages - French, Italian, German and Spanish coming soon
- New download helper
- New software
- New viper lobby
- New site architecture

Banners are now available on the ReferBack website with a site review and mailers to follow tomorrow. So get ready for Jackpot City to rock your world.

Of course, what would a new site be without a little competition.
What do you think of the new site?
Any comments are welcome. The most original comment or idea to improve Jackpot City even more, will win $500!


PS: Jackpot City Bingo is currently in Beta phase. While we are testing Jackpot City Bingo for affiliates (yes, it's coming), you will receive $50 CPA should any of your players purchase and play at Bingo via the Casino site.

So, login to the ReferBack website, update your website and/or mailers and send your comments to your Affiliate Manager.

Ready? Set? GO!

"More Jackpots, More Often!"

On the move with ReferBack - Countries

November is coming to an end and everyone is gearing up for the festive season. As more and more players stream through the door, it's interesting to see where the players are coming from. Are you targeting the following markets yet?

The top 3 countries for the casinos in October were:

Jackpot City Online Casino
• France
• UK
• Italy
Other countries: Canada, Australia, Germany

Lucky Nugget Online Casino
• Canada
• United Kingdom
• Denmark
Other countries: France, Sweden, Norway, Australia, Italy

River Belle Online Casino
• United Kingdom
• Canada
• Sweden
Other countries: USA, Australia, Japan, Denmark

The Gaming Club
• Japan
• United Kingdom
• Canada
Other countries: USA, France, Germany, Brazil

Please note this is an overall view. To get more information
on where your players came from, please contact your
affiliate manager directly.

A few marketing tips
Always make sure:
• Your sites are search engine friendly.
• Your sites are user friendly and easily navigable.
• You have a subscription to http://www.searchenginenews.com

When adding content, make sure you always consider where your target market is and what they are looking for.

NB: Selected game reviews are now available in German, French,
and Japanese.

NB: Selected game banners (468x60) are available in German, French,
Spanish, Japanese, Italian and Norwegian. Turkish banners for
River Belle Turkish are also available.

Please contact your affiliate manager directly for any of the
game reviews, banners or anything else you need.

Next week: we wrap up November with a short overview.

Have a great weekend!
Cobus

"Pleasure in the job puts perfection in the work."
- Aristotle

On the move with ReferBack - Games

Thunderstruck has moved down to second place and The Osbournes are creeping to the top as this game becomes more popular.

Overall, these were the Top 5 slot games enjoyed by new players in October:

- Belle Rock Video Slot
- Thunderstruck
- Dragon's Loot
- Mega Moolah Progressive
- The Osbournes

Here's a breakdown of the most popular slot game for certain regions:

Asia
Thunderstruck
Tomb Raider
The Osbournes

Canada
The Osbournes
Belle Rock
Avalon

United Kingdom
Thunderstruck
Mega Moolah Progressive
Belle Rock Video Slot

USA
Belle Rock Video Slot
Dragon's Loot
Franken Cash

Western Europe
Thunderstruck
Tomb Raider
Belle Rock Video Slot

Other regions
Belle Rock Video Slot
Mega Moolah Progressive
Dragon's Loot

The Osbournes

The crazy family of aging rocker Ozzy Osbourne are all present and decidedly incorrect in a brand new video slot branded THE OSBOURNES...and a full house of added opportunities to win is for the first time expanded by an innovative on-screen trail feature that unfolds above the reels.

In the base game, players can win up to 75 000.00 and in Free Spins 150 000.00, whilst in the new Door Knocker bonus a further 50 000.00 is available and additional bonuses can bring in another 3 000.00. Take a look at these new winning chances: Mini's Trail Bonus; the Knock Knock Bonusand the Grab a Gift.

The Osbournes is truly a new slots experience that provides hours of entertainment with a whole range of opportunities no matter what the bet is!

Next week: where did the most players come from in October.

Have a great week!

Cobus

"What you see on the show is absolutely us"
Ozzy Osbourne

On the move with ReferBack - Promotions

October was an awesome month - here are a few highlights:

- CAP Euro took place in Barcelona.
- South Africa won the Rugby World Cup.
- ReferBack is nominated in 2 categories for the CAP Awards.
- Mega Moolah Progressive reached the 4 Million mark and has still not been won.
- New slot games were released by MicroGaming and are really doing well (catch next week's email to find out more).

So, what's in store for your players this month at Belle Rock Entertainment?

Oceans of opportunity!
Win a VIP Mediterranean Cruise PLUS 2 mystery prizes. Wager 350 across any of the casino games and win of of 3 Mediterranean Cruises worth 10,000.00.

And there's more...
Boatloads of credits and Free Spins are up for grabs!

6 November – 11 November
100 Players will Win 400 credits worth of Free Spins on Loaded Video Slot!

12 November – 18 November
50 Players will each Win 75 casino credits!

19 November – 25 November
100 Players will Win 500 credits worth of Free Spins on Cashville Video Slot!

26 November – 2 December
50 Players will each Win 75 casino credits!

Remember the sign-up offers at the casinos:

Offers available in multiple currencies

- River Belle Online Casino: 100% Match up to 100
- Lucky Nugget Online Casino: 1000 Free - 1 Hour free play
- Jackpot City Online Casino: 100% Match up to 100
- The Gaming Club: 100% Match up to 150

Offers available in UK Pounds only

- River Belle UK: Up to £75 monthly match bonus
- Gaming Club UK: Up to £75 monthly match bonus
- River Belle Bingo: 100% Match up to £50

Foreign Language Casinos

- Jackpot City German: 100% match up to 100
- Jackpot City French: Buy 50 Get 200

Next week: which games were popular in October.

Have a great week and an awesome month!

Cobus

On the move with ReferBack - October

In case you missed any of the emails during October, here is a recap of what has been happening.

Promotions
The Belle Rock Entertainment promotion is ending on the 4th of November with 100 players winning 300 credits worth of Free Spins on Hitman Video Slot between 29 October and 4 November.

Games
Popular games in September included Thunderstruck, Mega Moolah Progressive, Grand Circus and Doctor Doctor.

Countries
In September, players were mostly acquired from UK, France, Germany, Canada, Denmark and Sweden, to mention a few.

Coming soon
- A new landing page for River Belle Slot tournaments, including rankings.
- New games including Boogie Monsters, Path of the Penguin and No Worries.
- Special creative for Halloween.
- Two more games coming to River Belle Slot tournaments.


Cobus

"It's a great thing when you realize you still have the ability to surprise yourself."